Running an agency in 2025 means juggling clients, funnels, follow-ups, and shifting ad platforms. That’s why more teams are consolidating into one system — GoHighLevel. This guide breaks down the pricing, plans, and the real value behind each tier.
TL;DR — Quick Summary
- Starter ($97/mo): Solo brand, core funnels + CRM + basic automation.
- Unlimited ($297/mo): Growing agencies needing unlimited client sub-accounts + white-label.
- SaaS Pro ($497/mo): Agencies productizing services with white-label SaaS Mode + Stripe rebilling.
Why GoHighLevel Pricing Deserves a Closer Look
Most marketing stacks are a patchwork of subscriptions. You pay for a funnel builder, CRM, email sender, booking tool, forms, surveys, and bolt on automations. Cost creeps. Teams juggle logins. Data breaks.
GoHighLevel takes the opposite approach: one roof, one login, one bill, and the features agencies actually need to win clients and keep them:
- CRM and pipeline management
- Funnel and website builder
- Email and SMS automation
- Calendars and bookings
- Forms, surveys, and reputation tools
- Workflows, triggers, and AI-assisted actions
- White-label options and true SaaS Mode
The right plan depends on two factors: how many clients you manage and whether you want recurring revenue via white-label SaaS Mode.
GoHighLevel Pricing Plans in 2025 (At a Glance)
| Plan | Monthly | Best For | Core Highlights |
|---|---|---|---|
| Agency Starter Account | $97 / mo | Freelancers & solo marketers | 1 sub-account, funnels, CRM, automation, calendars, basic reporting |
| Agency Unlimited Account | $297 / mo | Growing agencies | Unlimited sub-accounts, white-label, snapshots, advanced integrations |
| SaaS Pro (White-Label SaaS Mode) | $497 / mo | Agencies productizing services | All Unlimited features + SaaS Mode, Stripe rebilling, white-label mobile app, automated onboarding |
Pricing accurate as of October 6, 2025. Rates may change; confirm latest details before purchasing.
Need help choosing? See our detailed GoHighLevel pricing breakdown for plan comparisons, bonuses, and setup guidance tailored to agency workflows.
Plan 1: Agency Starter ($97/mo) — The Solo Operator’s Power Pack
If you’re running a lean setup with one brand or just consolidating tools, Starter is a practical entry point. You get funnels, CRM, basic automations, calendars, lead capture, and reporting — everything you need to start building and nurturing leads efficiently.
When Starter Makes Sense
- You manage a single brand (your own or one client).
- You’re replacing ClickFunnels + Calendly + a lightweight email tool.
- You want an all-in-one platform that scales later without migration headaches.
Example Savings
ClickFunnels ($147) + Calendly ($15) + Email tool ($49) ≈ $211/month. Starter at $97 replaces them all — saving around $114/month while simplifying workflow.
Plan 2: Agency Unlimited ($297/mo) — The Agency Growth Sweet Spot
Unlimited unlocks what growing agencies need: unlimited client sub-accounts, white-label branding, reusable snapshots, and advanced automations. It’s where “freelancer” becomes “systemized agency.”
Why Agencies Prefer Unlimited
- Unlimited sub-accounts: clean workspace for each client.
- White-label branding: present GoHighLevel as your own platform.
- Snapshots: replicate successful setups instantly.
- Higher client retention: automation + reporting = stickiness.
Profit Example
Add a $300/mo “client portal + automation” add-on for five clients → $1,500/mo additional MRR. Your subscription can pay for itself quickly depending on pricing and volume.
Plan 3: SaaS Pro ($497/mo) — From Agency to Productized SaaS
SaaS Mode lets you sell access instead of hours. With Stripe rebilling, automated onboarding, and white-label branding, you can create monthly software subscriptions under your own brand — with no coding.
What You Unlock
- White-label mobile app (iOS/Android)
- Stripe rebilling for phone/email credits
- Prebuilt SaaS onboarding snapshots
- Tools to manage affiliates and support users
Revenue Scenario (Illustrative)
Sell 20 SaaS seats at $97/mo = $1,940/mo. After the $497 base cost, margins can be strong — before any done-for-you upsells.
Annual Billing: Save More by Committing
| Plan | Monthly | Approx. Annual | Ideal For |
|---|---|---|---|
| Starter | $97 | ~$970/yr | Solo brands consolidating tools |
| Unlimited | $297 | ~$2,970/yr | Agencies managing multiple clients |
| SaaS Pro | $497 | ~$4,970/yr | Agencies building recurring software revenue |
Estimated annual pricing; actual discounts may vary. Confirm current rates directly before subscribing.
GoHighLevel vs. Popular Alternatives (Cost & Coverage)
| Platform | Typical Monthly | CRM | White-Label | Automation | Funnels |
|---|---|---|---|---|---|
| ClickFunnels | $147–$297 | No | No | Limited | Yes |
| HubSpot (Pro+) | $450+ | Yes | No | Yes | Limited |
| ActiveCampaign (Plus+) | $149 | Yes | No | Yes | No |
| GoHighLevel | $97–$497 | Yes | Yes | Yes | Yes |
With GoHighLevel you consolidate your entire tech stack, which can increase team speed and reduce hidden costs that quietly drain profit.
Quick Plan Picker: Choose in 60 Seconds
- How many brands/clients? One → Starter. Many → Unlimited or SaaS.
- Do you want recurring software revenue? Yes → SaaS Pro. No → Unlimited.
- Do you sell DFY services only? Unlimited, then consider SaaS Pro later.
- Replacing 3+ tools? Any plan can pay for itself via consolidation.
FAQs: GoHighLevel Pricing (2025)
Is there still a free trial?
Yes, you can test-drive the platform before subscribing — the best way to confirm fit.
What about email/SMS costs?
Like most CRMs, sending fees pass through from providers (e.g., Twilio, Mailgun). Expect usage-based costs.
Can I switch plans later?
Absolutely. Upgrade or downgrade anytime as your agency grows.
Is white-labeling included in Starter?
Full white-label features start at the Unlimited tier and above.
The Bottom Line
GoHighLevel isn’t just another marketing tool — it’s an operating system for agencies that want to simplify tech, automate workflows, and grow recurring revenue. Whether you start with the $97 Starter plan or go all-in with SaaS Pro, the goal is the same: fewer tools, cleaner systems, and more predictable profit.
If you’re comparing plans or looking for current offers, visit our GoHighLevel pricing breakdown for detailed comparisons, bonuses, and setup guidance. You can also review all GoHighLevel pricing plans to decide which option fits your next growth stage.
Disclosure: We’re independent affiliates and may earn a commission if you sign up through our links — at no extra cost to you. Prices and promotions can change. Please verify the latest details directly with the provider before subscribing. Results vary based on your offer, traffic, and execution.